Skip to main content
#
SiteFresh Web Design
Faq's & Pricing
Testimonials
Register Domain Name
Contact
email usour facebook page
Wednesday, March 30 2011

When building an Australian website to address an Australian audience, the most common choice, and, in general best performing for search engines, is a .com.au domain. In order to register a .com.au domain, your domain name of choice must be a copy of, or very similar to, your business name.

Choosing a Business and Domain Name

To best utilise your website, and to give it a good starting point when working out your search engine optimisation strategy, consider carefully your choice of both a business and domain name. Your name needs to express what it is you offer, and be unique to you, but also will benefit by having popular internet search terms in your field included.

So, if you were building a website selling, say, ovens, and your name was Mr Smith, you may choose the business name Smiths Ovens Online, and the domain www.smithsovensonline.com.au. This is unique, in the sense that it contains Mr Smiths name, but also clearly indicates what it is people can expect to purchase from this business, and website. Having the terms "ovens" and "online" in the domain name will also of course help with search positioning when potential customers type these terms into the search engine.

It is best to have several possible business and domain names and variations of these ready, as you will need to choose up to three variations for your business name registration, and it will save time to check that BOTH the business name and domain name of your choice are available to be registered.

Registering Your Business and Domain Name

Check for availability of your chosen business name at the National Names Index at the Australian Securities and Investments Commission

You can then apply for your business name at the Department of Fair Trading in your state. A state by state guide to the application process can be found at the registration and licences section of business.gov.au, along with a wealth of information on starting your own small business.

Once you have your business name registered and connected to your ABN, you will be able to register the .com.au domain name of your choosing, if it is available. 

Check for availability of domain names via any domain supplier, including via the DIY Website Builder. You can also use the the domain supplier of your choice to purchase available domain names and transfer them over to your DIY Website Builder hosting plan, or simply purchase a .com.au domain directly via the DIY Website Builder system.

With a domain name which matches your business name, you have an easy to remember URL for your returning customers to type in, and a starting point for your search engine optimisation efforts! Read our post on optimisation of page titles to take the next step in your SEO journey!

Posted by: Admin AT 02:19 am   |  Permalink   |  0 Comments  |  Email
Comments:

Post comment
Name
 *
Email Address

Message
(max 750 characters)
*
* Required Fields
Note: All comments are subject to approval. Your comment will not appear until it has been approved.

SiteFresh Web Design on Facebook

"Moving your new venture into the on-line world can be overwhelming, but not when you work with SiteFresh. I received such great service and finished product, not to mention subsequent assistance and follow up support. Responsive, professional, creative, supportive, and patient. Public feedback has all been extremely positive. From the moment you engage SiteFresh, you can absolutely relax knowing you are in safe hands."
Margaret,
Caring Kids 

"I cannot reccommend SiteFresh Web Design services enough! They have been fantastic to work with and have created the most amazing website and it is better than I ever imagined. Have loved working with them and so excited and proud to refer others. Thank you so much! ♥ lots of love."
Talya,
Feeling Ostomistic

    Contact

    Email SiteFresh Web Design
    Ourimbah NSW Australia
    Servicing local, national and international clients

    email usour facebook page

    Really, really affordable, professional website design

    Copyright © SiteFresh Web Design™ 2011 - 2018. All Rights Reserved.  Your credit card will be billed as Five Dandelions Pty Ltd

    .